Updated: Dec 28, 2019
You are a creative business owner who understands the importance of housing content on your website for SEO (Search Engine Optimization) purposes. More than that, you want to have evergreen, Pinterest-worthy blog posts on your website to attract your ideal client (i.e. the bride-to-be seeking inspiration on non other than... drumroll.... PINTEREST!
There is really no way around not having content unless you rely solely on word of mouth business or people come knocking on your front door wanting to give you their money. If the later is you, please let me know your strategies, because that would be an amazing business model! Since you are here reading this blog post, I am going to assume you are looking outwardly for a. guidance on how to create consistent and relevant content or b. looking to outsource this task completely. In either case, you're in the right place!
1. Love to write but don't have enough hours in the day to devote to: researching topics, analyzing headlines, outlining, sourcing, and actually writing a concise blog post that will generate valuable traffic? Keep a running list of topics you think of and add to them as you go. This is a great way to bulk-create once you sit down to write.
2. One of my favorite things in the world (well certainly in blogging!) is my editorial calendar. Mine is a WP Plugin (called Editorial Calendar) that is quick to install and easy to use, allowing you to plan weeks ahead, dragging and dropping posts around to your heart’s content! Which I seem to do A LOT! To produce a lot of posts you need to be organised my friends and this beauty, well it’s a beauty. There’s something fabulous about seeing your whole blogging month laid out before you). As a visual person, this is perfect for me. If you want a different method, then an excel spreadsheet could be just the ticket to help you plan your posts.
3. Don't want to write your own content at all/don't have the time to write? Delegate Or hire out! One of my best-selling services is content creation for other creatives! My “Bubbly Flight“ package is for a write up for publication submission OR specific blog post copy. Have a topic you'd like to showcase on your blog? Purchase this package and I will make it happen!
How Does It Work? - You email me 4-5 images of the gallery you'd like me to write 300 - 600 word copy around - Fill out a quick form indicating imprtant notes about the wedding and memorable moments - I write the pretty copy and deliver to you within the week! What Do You Get? 300- 600 word custom copy written around your chosen gallery of work, which can be used different ways: 1. Website/Blog Copy - Use the copy on your website/blog to feature said gallery and showcase your craft. ***(NEEDED for SEO purposes - you need to be found using key words from the copy!) 2. Social Media Posts/Newsletter Copy - Break the copy into bite-size captions for social media posts/newsletter with said images. 3. Submissions - Use the copy to attract the eyes of editors and get your work featured/published! That's it! Pretty simple way to boost your SEO, inspire brides-to-be (and potential clients!), and have your work potentially featured giving you instant credibility in your niche!