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How to Clearly Define Your Business Goals

Goal-setting can seem like a daunting task to some, but if you are truly passionate about the work you’re doing (aka your business), it can be pretty exciting. Goals provide direction, motivation and a clear way to measure your progress. Without goals, you may struggle to find the path from where you are right now to where you want to be.



Kick the process off by dreaming up what you would love your work day to look like. This will help you see goal-setting as something that will ultimately make you feel relaxed. Try the activity here. Then, brainstorm all the things you’d like to accomplish this year. Every year I like to keep these ideas in a safe place so I can go back to them later and reevaluate. Sometimes a goal can seem so overwhelming but once you hit that goal, you can lose sight of how far you’ve come.



Make Your Goals Specific:


In a spreadsheet or goal planner write out each goal. In the second column write actionable items to achieve those goals. Be sure that your list is as small as possible. You don’t want to lose yourself in a bunch of stuff that you can not manage. Remember - we want this to be an exciting experience, not an overwhelming one!


When you already have a list of your possible long-term and short-term goals, you need to check are they something measurable. You can test this by using SMART goals: specific, measurable, achievable and time-limited. When you have clearly defined goals and steps to achieve them, you will be much more motivated to work toward those goals on a daily basis.








Commit to Your Goals and Delegate Tasks:


Being a business owner is hard work. It's even harder to focus on goals you don't have the knowledge for. You may spend more time trying to figure out to do something than to just hire someone to do it for you.



Instead of hard numbers that revolve around tasks you despise, dream up all the milestones you would be overjoyed to hit! Then work backwards to create an action plan. Does your action plan require a task you can’t stand to do? Delegate it! It may cost you up front for someone to help you, but it will save you time and money in the long run. Isn’t that why we all started a business in the first place? To do the things we love based around our core values? Yes!




Set a Deadline:


Every goal needs a deadline so you know when you need to hit it! Having a decline will motivate you and guide your time frame on what to do and when to do it. It is a lot of moving parts the first time you do it, but if you use these tips below you will be achieving goals left and right!



Here are some tips to help you with your deadlines:


- Write down your deadlines


- Determine your priorities


- Schedule each step on your calendar


- Figure out the right time limit (use a timer to track how long each task takes you to complete and use that as a guide for future deadlines)


- Anticipate mistakes or delays




Reward Yourself:


It's okay to be proud of the work you're doing. It is also okay to reward yourself for the effort and achievements you've made. When you start to plan out your goals for the year, quarter, month, etc., at the top of the page write down three ways you will reward yourself when your goals are met. This will give you something to look forward to when working hard toward your goals!






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